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SHAREHOLDER PORTAL

Transforming AGM Engagement: A Responsive Shareholder Portal for Maldives Tourism Development Corporation

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Project Overview 

The Shareholder portal allows shareholders and proxy users to register themselves and view the list of attendees for Annual General Meeting(AGM). The portal provides a user-friendly interface for registration and attendance tracking, ensuring transparency and ease of use for all participants.


 

Project Goal

The goal is to create a portal where shareholders and proxy users can register, view and create request for proxy securely on it.

Responsibilities:
UI/UX Design, User Research, Digital Wireframing and Mockup
Tool:
Figma
Design Process

The design thinking framework was helped me  in identifying user pain points and gaining a deeper understanding of human behavior for the project. Its non-linear, iterative process allowed me to explore and refine solutions, ensuring that I could continually improve and adapt the design. This approach enabled me to empathize with users, ideate creative solutions, and prototype effectively, ultimately leading to a more user-centered and successful outcome for the project.

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Empathize

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Define

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Ideate

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Prototype

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Test

Understanding the Users
User Research: Summary

I reviewed the MTDC website to gather valuable insights for maintaining consistency in the portal's design.

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Key insights include:​

1. Identifying the typography used.

2. Understanding the brand colour used.

3. Analyzed the purpose of the website to ensure alignment. 

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Additional , I developed user personas to gain deeper empathy for the target audience, understanding their behaviours, motivations, and the demographics for a more user- centered design approach.

User Personas
PERSONA #1
Financial Analyst - Mariyam Fathimath
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Demographic
Age - 32
Education - Master's Degree in Finance
Location - Addu City, Maldives
Occupation - Financial Analyst
Background:
Mariyam works as a financial analyst for a large corporation in the Maldives. She holds shares in several companies as part of her investment portfolio. Mariyam is tech-savvy and frequently uses online tools for managing her finances and investments. She is detail-oriented and values efficiency in her professional and personal life.
Goals and Needs: 
  • To efficiently manage her shareholder credentials and have quick access to all relevant information.
  • To stay informed about AGM schedules, agendas, and decisions.
  • To use the portal as a reliable resource for making informed investment decisions.
     
Pain Points:
  • Time-consuming processes for updating and verifying shareholder information.
  • Inconsistent user experience across different investment platforms.
  • Limited access to comprehensive data and insights on AGM topics.
Tech Proficiency:
Advanced. Comfortable using a wide range of digital tools and platforms, with a preference for detailed analytics and customization options.
PERSONA #2
Business Owner - Ali Ahmed
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Age - 25
Education - Bachelor's Degree in Business Administration
Hometown - Malé, Maldives
Occupation - Business Owner (Tourism and Hospitality)
Goals and Needs: 
  • To easily access and manage his shareholder credentials and information.
  • To stay updated on the latest developments and decisions made in the AGM.
  • To ensure his proxy representatives are well-informed and properly registered.
Demographics:
Background:
Ali owns a small chain of guesthouses across different islands in the Maldives. He is an experienced investor and has been involved in multiple local businesses, including real estate and tourism. Ali regularly attends shareholder meetings and is keen on staying informed about his investments.
Pain Points:
  • Difficulty in managing multiple shareholder credentials across different platforms.
  • Lack of a centralized portal for AGM-related information.
  • Concerns about the security and privacy of his financial information.
Tech Proficiency:
Intermediate. Familiar with basic digital tools but prefers straightforward and user-friendly interfaces.
User Research: Pain Points

1

Time Consuming

Lengthy and cumbersome processes for updating and verifying shareholder information.

2

Inconsistency

Inconsistent user interfaces and features across different investment platforms.

3

Security and Privacy

Worries about the security and confidentiality of his financial information.

Site Map

Sitemap allowed me to clearly structure the content, ensuring that all necessary pages and features were logically arranged. This process helped  in identifying the primary and secondary navigation paths, making it easier to design a user-friendly interface that guides users effortlessly through the portal.

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Design and Test
Digital Wireframes

With the paper wireframe it made easy to draw digital wireframe. It could help to understand user pain points and improve user experience in a more efficient way.

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These digital wireframes showcase the registration process, allowing users to easily register themselves as a shareholder or proxy through the portal. I focused on creating intuitive navigation and providing essential information at each step to ensure a smooth and frustration-free registration experience.

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Mockups

Developed high-fidelity mockups based on the wireframes, incorporating visual elements that align with the overall design language. Ensured that each element from typography to color schemes remained consistent across all pages to enhance user experience and brand cohesion.

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View- High Fidelity Mockup

Mockups illustrating the flow of the AGM request form.

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Responsive Mockups for mobile screen

Developed a fully responsive design optimized for mobile screens, incorporating the latest trends in mobile UI/UX design. I focused on creating an intuitive user experience with seamless navigation, touch-friendly interfaces, and adaptive layouts. Ensured fast loading times, optimized performance, and accessibility.

High fidelity prototype 

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Takeaways

  • Exploring multiple solutions enabled me to consider different concepts and determine which approaches best align with user-centric design principles.

  • Collaborating with developers provided valuable insights into how the design can be implemented in real-world scenarios and how it can integrate with SaaS products.

  • This collaborative and exploratory process ensured that the final design was both practical and effective in meeting user needs.

Next Steps

  • At this stage, the project remains in a flexible phase, continuously evolving based on feedback from users and stakeholders.

  • My next step is to continue iterating and testing the design in response to potential business changes.

  • Additionally, I will seek further insights to enhance usability, ensuring the design remains user-centric and aligned with business goals.

© 2024 by Deepali Singh. Created with Wix.com

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